Dynamic Pricing
Prices that climb as tickets sell — on rules you define, not a black box. Every seat priced by its worth, every step visible to buyers, every discount under control.
The price climbs when demand proves itself
Set price steps by tickets sold: the first hundred cheap, the next block at full price, the last seats at a premium. When a threshold is crossed, the price moves on its own — demand decides the timing, you decide the rules.
- Steps triggered by sold-ticket counts or dates
- Switches automatically the moment a threshold is hit
- Deterministic rules — no surge-pricing black box
Price every seat by its worth
A front-row seat is not a balcony corner. Map your seating categories to prices straight from the venue plan, and override single seats where it makes sense — the map does the selling for you.
- Price categories mapped from your seating zones
- Per-seat overrides for the special cases
- Same prices everywhere — online, widget and box office
Discounts that stay under control
Percentage or fixed-amount codes with usage caps and validity windows. Every redemption is counted atomically at checkout, so a code shared in a group chat can never blow past its limit.
- Usage caps and validity windows per code
- Percentage or fixed-amount discounts
- Atomic redemption — never oversold, never over-discounted
Your rules, applied automatically
Set the ladder
Price your seat categories and define the steps — by date, or by how many tickets are sold.
Demand moves the price
When a threshold is crossed, the next step activates by itself — no midnight editing.
Everyone sees the rules
Buyers see the current price, the next step and a transparent breakdown on every order.
The complete pricing toolkit
Every pricing decision in one place — and every one of them visible to your buyers.
- Price steps triggered by tickets sold
- Price phases scheduled by date
- Seat categories priced from the venue plan
- Per-seat price overrides
- Discount codes with caps and validity
- Next-step price hint in the checkout
- Transparent price breakdown on orders
- One price source for all sales channels
Common questions
What organizers ask about pricing. Missing an answer? Ask us via the demo form.
Is this surge pricing?
No. Prices follow a ladder you define in advance — by date or by tickets sold — and buyers can see the rules. Bookitive never invents a price, and nothing changes without a threshold you set.
What can trigger a price change?
A calendar date or a sold-ticket count. "First 100 tickets for €19, then €24" switches automatically the moment ticket #100 sells.
Can different seats cost different amounts?
Yes. Seating zones from your venue plan map to price categories, and any single seat can carry its own override — a pillar seat cheaper, a box seat premium.
Can a discount code be overused?
No. Codes carry usage caps and validity windows, and redemptions are counted atomically at checkout — the 101st use of a 100-use code is rejected, even in a rush.
Charge what each seat is worth
Set your price ladder today and let demand do the timing. No credit card required.